This film explores the intricacies of Good Fishing, not just as a creative platform but a journey through time and space. Co-founders Vicken Donikian and Samuel Bostick come together in a reflective dialogue, offering insights on their friendship, inspirations, and collaborative processes. Five years in, on the brink of collapse, the duo revisits their foundations as they prepare to revamp the brand with a renewed perspective.

The philosophic fibers of this film are interwoven with dreamstate visions drawing you into the essence of the brand. This is a story rooted in family, creativity, and a gritty determination to cast your line into the unknown. Welcome to the world of Good Fishing.

Written & Directed by: Gabriel Whitehead & Greg Plater | Cinematography by: KP Pictures

Editing by: Gabriel Whitehead | Original Score by: Pietro Monterey

Art Direction by: Intellectual Athlete | Produced by: Good Fishing & green-Label Collective